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Welcome to Manuel Washington's personal WebCatch directory. Chaos theory combined with viral technology makes this a leading edge traffic portal. This site can easily become a massive verified lead generator for free. It is self replicating, comes with live training and runs on over 200 servers. This technology is exclusive to Inetekk the inventors of Veretekk. Veretekk is 10 years ahead of any type of lead generating and lead system on the Internet today. If you want your own Webcatch system it is free. If you want a portfolio of lead generators like Webcatch then you need to join Veretekk. Just click on the Veretekk link to the right. Inetekk has been building lead and marketing systems on the Internet since 1998. Inetekk was created by Thomas Prendergast, Mike Darling and Jeff Balmeo. With a combined expertise that started when the Internet was born in 1991, these 3 guys represent over 200,000 hours of Internet and computer technology and have set the standard for Internet marketing. Developers of the first and only double opt in, verified and 3rd party verifiability email systems, Inetekk forged the only secure privacy based email system on the Internet. Inventors of the first online application, first self replicating website and first self replicating PDF ebooks, this company has been destined to empower the little guy from it's very inception. You have everything to gain subscribing for free. Make sure you also join the affiliate program found at Veretekk.com. If your interested in a real solid and easily built income, this
|Best Marketing Tools|best search tools|search marketing tools|best marketing plans|best sales tool|Manuel Washington |Manuel Washington internet marketing consultant|Manuels Internet Feeds for Manuel Washington's Best Internet Marketing Tools [|Best Marketing Tools|best search tools|search marketing tools| ] 1. Best Marketing Tools: 10 Ways To Sell Your Ad Space Like Crazy by Manuel Washington 1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy. 2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online utility, etc. 3. Sell advertising space between your content. You just break an article in half and insert the banner or classified ad between it. 4. Write content that's tailor made to mention and relate to the product your customers are advertising. This is more work but, you'll sell a lot of ads. 5. Tell your customers when they buy an ad you'll also add it to your free ebook and message board for free. 6. Offer to endorse the product your customers are advertising before or after their ad. In all honesty, you would have try out the product first. 7. Write a review for your customer's product to place under their ad. This is similar to a testimonial or endorsement but more in-depth. 8. Offer a buy 2 ads and get 1 free deal. With the slow economy and advertising sales, most businesses are bound to be looking for a good ad deal. 9. Give your customers a ton of free bonuses when they buy ad space. It can be submission software, an ebook full of advertising or copywriting tips, etc. 10. Guarantee your customer's advertising results. If they don't like the traffic they receive, give them a refund or another ad for free.
2. Best Marketing Tools: Goober And The Talking Dog! Everyone loves Andy Griffith movies; or at least the people in
that generation. This one is a classic. As far as that goes they all
are! Each episode could be taught in a Sunday school class. They all
have a lesson straight from the bible. When Goober thought he had a
talking dog is the episode about deception. Oh, do we have examples of
deceptions! You see Opie and the new kid on the block decided to trick
Goober by tying a walkie talkie around his dog's neck. Now when Goober
and the dog were alone and Opie and the new kid on the block were in
the bushes, they would transmit voices to the dog. So now Goober
thought he had a talking dog. Well, anyway you know the rest of the
story. The bottom line is do we have people that are deceiving us like
Opie and the new kid did Goober. You better believe we do, especially
in the internet marketing world. So I guess what I need to do is reveal
just a few of those deceptions to you. | Manuel Washington| Internet Marketing Consultant | best marketing tools | best search tools | Manuels Best Marketing Tools | 479 619 5964 | physical@blastomatic.com | 3. Best Marketing Tools: Brand, Baby , Brand You want individuals to remember your company/product/service. You want people to trust you more than any other person or company. Your purpose is to get them to remember your Web site first rather than your competitors. If you own an online business it is very important to be able to Google your name and see it in a positive way. Your clients are searching for information about you each day. Since information is so easily to find, it is even more important to manage your reputation. I am sure you have found a really neat website and wanted to go back. But unfortunately, you couldn't think of the domain name to find it. So you spent more time and effort using searches to locate it. If it takes too many steps for your prospects to locate you, your site will probably not be found. Once again, a very good reason why a domain branding name should be looked upon as one of the best marketing tools you should use. When you come into contact with someone presenting their company/product to you, the first thing you should do generally is try to find that individuals name on the internet. This way you will always feel more secure about who you are doing business with at that time. Name branding is not a new thing. It has been going on by businesses around 100 years. It is one of the best marketing tools to help customers to decide between quality people and their products and those that are not so stable. You want to find people that are quality and consistent with their name and product branding. Generally speaking people that have good name branding on the internet will also sale better products than most that are not known, just because of the trust that has been established among the customers. Customers that connect with your branded name and company will not hesitate to come back when looking for another product you market. Here are a few things you can do to help brand your name online. 1. Can you find your name online? 2. You can setup a Google alert for your name. 3. Make sure your name has positive remarks. If not contact the website owner and ask them to remove it. 4. Get yourself a domain name. 5. You need a blog under your name. 6. Use a free press release to establish your name. 7. Publish articles So as a summary of what you should do is brand, baby, brand. Brand as often and as much as you can. Brand your name, company name, product and your domain name constantly online. If you do you will find that financial success will become easier and easier in your online businesses. I am Manuel Washington an Internet Marketing Consultant of 12 plus years. I write most of my articles and website copy using the Instant Article Wizard located at: Manuels Best Marketing Tools http://manuelwashington.com |Best Marketing Tools|Cool GiveAways |Best Search Tools| giveaway holiday|cheap giveaway |money giveaways| 4. Best Marketing Tools: Without Google Do I have something interesting to tell you? It seems that everyone is completely going crazy over getting their sites optimized. Now that is ok except they are out of touch with one thing that is fundamentall y important. You need to have quality content to get people to take a look at your website on a regular basis. If your looking for one of the best marketing tools use this concept and it won't cost you a penny I am always hearing about webmasters that use allot of time trying to find all kinds of reciprocal links or just any links. Because of that their site could be detrimentally hurt. Hey this is not a new thing, because I have actually done it myself. I guess everybody lives and learns as time goes. The most remarkable thing is, if we focused more on establishing great content, that would most likely in the long run make the Search Engines jump up and down for joy. After all, someone said content is king and they were right. Now don't interpret my statements as saying SEO should not be considered and is not important. That is not what I am saying here now folks. Everyday I use SEO to further my cause. However, I just want to remind folks that optimizing is not the only thing we should focus our attention on. We should not get too over zealous in any one strategy that our website is hampered by our efforts. If all the visitors on the Internet decided to come to your site, and you did not have quality content, it would mean nothing to your success. I hope you enjoy.
I am Manuel Washington an Internet Marketing Consultant of 12 plus years. I write most of my articles and website copy using the Instant Article Wizard located at: Manuels Best Marketing Tools http://manuelwashington.com |Best Marketing Tools| Best Search Tools| 5. Best Marketing Tools: Cool Giveaway Now why would anyone give a cool giveaway that is worth it's weight in money? How could I possibly earn money by giving others cool giveaways that cost me money.? It is like giving money away.Well, it can be done and is usually done everyday, all day long. This could be one of the best marketing tools online. It is almost impossible or may I say it is impossible to make money online without leads. You have heard the ole phrase, " the list is the business and the business is the list." Well, in a nutshell that is exactly the way things are. You have to have a list to market your products and services to. Now a major key is what strategy are you going to use to get that list started. I suggest the good and the faithful cool giveaway strategy. You can make money doing it and the better you get at doing it the more money you will make. Cool Giveaway Everyday It should be an everyday thing for you to hand out a cool giveaway as many times that you can on the internet. Don't let one day go by without doing it. People love to get cool giveaway gifts. Of course, it is always best to giveaway things in your select target group. Target Your Group Now it sounds very simple to target a special group of people with your cool giveaway. However, that is not always the case, but your success on making money on the internet rest with just that principle. Get real good at it and you will reap the rewards financially. Keep Focused On Making Money You know it is one thing to target your group, make sure you hand out cool giveaways, and at the same time make money. But if you will hand out cool giveaways enough to interest your target group and at the same time offer them a "OTO" or a one time offer you will make money,simply, because you have built up a circle of influence with your prospects. It Is The Quality Of The List Not The Quantity I know, I know what I said about the list. However, if you do a good job of targeting your group then you will have a superb list. Oh yes, the more target groups you have then the more high quality of list you have. Remember, it is easier to sell a basketball to a basketball player or fan, than it is to sell a basketball to a football player or fan. You might get it done, but I like to have the odds in my favor. Conclusion So you see it is possible to make money by handing out a cool giveaway. Just remember to get vital information like email address,phone number, or name. Again, the more cool giveaways you hand out, the more you receive. You don't have to spend lots of money it can be a cheap giveaway. Don't worry, in the end it will be called a money giveaway. One way to have cool giveaways is to establish a giveaway holiday website. I am Manuel Washington an Internet Marketing Consultant of 12 plus years. I write most of my articles and website copy using the Instant Article Wizard located at: Manuels Best Marketing Tools http://manuelwashington.com |Best Marketing Tools| Cool GiveAways |Best Search Tools| giveaway holiday| cheap giveaway |money giveaways| 6. Best Marketing Tools: Comparing A FreeLance Writer To An Athlete ? Introduction: | Manuel Washington| Internet Marketing Consultant | best marketing tools | best search tools | Manuels Best Marketing Tools | 479 619 5964 | physical@blastomatic.com | 7. Best Marketing Tools: Article Write Your Way To Money Introduction: If
you want to save money and put information on your website, article
writing is one of the greatest ways to accomplish the task and
marketing your business online. One of the problems, however, is that
much of what is written is being seen on different web pages and the
search engines do not like it. They not only do not like it, but will
penalize your site for | Manuel Washington| Internet Marketing Consultant | best marketing tools | best search tools | Manuels Best Marketing Tools | 479 619 5964 | physical@blastomatic.com | 8. Best Marketing Tools: Ok, Tell Me What Meta Tags Are? Ok, I will! First let me tell you a couple of facts. They are not seen by the naked eye. Your page is coded with them and they are keywords and descriptions that are short about the content you have on your page. If you want people to find you then match the content on the site with the keywords they are looking for. If you are wanting the most from your search engine placement then meta tags will assist in just that. The placement for the Meta tags is any place in the HTML head . Some individuals use a tool to make their meta tags, however, using a tool on the web to make meta tags is not any easier than without a tool. If meta tags are put in the page , it is an sign that the person that developed the page had the knowledge to know the importance of search engine optimization. How Are Meta Tags Used? The search engine spiders the HTML code and the text of your site and use meta tags to help them get that accomplished. It will find a word in the meta tag and then indexes the page to be seen in the results of the search being done. If you are wanting your site to be seen by the search engines then pay attention to your meta tags. If your site is skipped over by the engines then it is most likely that you have not placed meta tags in the html of the index page. Meta tags shows information about the site instead of the content of the page. That is one difference why meta tags are not the same as other XHTML elements. They are shown by the browsers not for people's use, rather they are processed for their own use. So How Do I Get Listed Again? Search engines read the meta tags and when a person does a search for a keyword that shows up in your meta tags and/or body then you will be listed. Now once your listed you might want to optimize your pages a little bit more to get a position that is higher for you. Visitors normally are not thinking about the meta tags themselves, but it was the meta tags that made it possible for people to find you. So be quiet and don't let this little secret out to others. I am just kidding , of course. Go ahead and let everyone read this blog . Can You Just Sum It Up For Me! 1. Meta tags are at the top of the page in the HEAD area. 2. You can find them in the source of the page, otherwise, they are invisible. 3. Some say they are easy to use, but not very effective. Making this statement is a faux SEO. 4. They are used by the biggest search engines. 5. Without them your site is probably not indexed with a specific keyword. Therefore nobody can find you. This article was written using one of the best marketing tools The Instant Article Wizard located at Manuels Best Marketing Tools ( http://manuelwashington.com ) ========================================================== |best marketing tools|best search tools|Manuel Washington|Internet Marketing Consultant| |Google| 9. Best Marketing Tools: 10 Innovative Ways To Use Your Autoresponder 1. Collect leads with your autoresponder. You will get an e-mail digest of everyone's e-mail addresses who requests information from your autoresponder. 2. Publish a price list of all the products and services that you offer. You could also include order forms, product descriptions, and other sales material. 3. Publish free reports in autoresponder format. The reports should be related to your business or web site. Giving away free stuff will quickly increase your traffic. 4. Collect vital customer satisfaction information by publishing a survey in autoresponder format. This type of information will help you serve them better. 5. Instead of answering every customer question that's e-mailed to you, publish " Frequently Ask Questions" in autoresponder format. This will save time and money. 6. You could publish your testimonials or endorsements in autoresponder format if you don't have the room in your ad copy. It's more effective to include all of them. 7. Provide back issues of your e-zine archives in auto- responder format. This will give your subscribers and web site visitors easy access to them. 8. Publish your entire web site in autoresponder format. Sometimes visitors don't have enough time read your entire site. They could print it out and read it offline. 9. You could offer your ebook in autoresponder format. Your visitors won't have to download it or have the software to read it right away. 10. You could publish the terms and conditions to any business transactions in autoresponder format. This could include return policies, purchases, refunds etc. |best marketing tools|best search tools|Manuel Washington|Internet Marketing Consultant| Manuels Best Marketing Tools 10. Best Marketing Tools: Making Money With Blogging You will get money on a sale if someone clicks on your banner or buys something. A person doing business on the Internet is constantly given tools to help them. You have to use the tools, but if you do, then success as a beginner will come your way almost immediately. If you update your blog constantly then your visitors love that and will come back. If they notice yours has become old and outdated they will rapidly find the your competitors blog. Write your blog in such a way that encourages them to be interactive between you and the reader. What Should I Write? Write your content, lay it out and add more, market it, and then go on to something else. What you write needs to be easily understood and the ones that read it need to recognize you have a point. Don't waste their time, because it is valuable to them. They need to know you have something to offer that is of value. If you use Blogger.com , which you do not need any HTML code knowledge, then it will be much easier and faster. Other Ways To Make Money Running an Adsense campaign is what most bloggers do to make money from advertising revenue. It is important to become a member of a forum that will let you add a link in your signature from your blog and begin to start a discussion. In the forums you can ask a question. Other members might ask a question and you can answer them. You can put in your articles, things you think are important, and engage in some thought in the forums. By taking part in the widely known sites will be a way to make money blogging. Don't just look for any forum but look for the ones that have already been known as successful ones. Your sponsor is definitely one of the factors to your success, so communicate with them regularly. Ads Clicking Makes Money Your content should not be mostly advertising of your business. There are alot of money making schemes that make blogging look cheap and undermines what it is about. It is to give individuals content that is original and personal. Every ad that is clicked, an advertiser has paid a predetermined amount of money to Google. If you want to earn a little of that money, Google will let you. All you have to do is show their advertisement on your site. Through Smorty there are advertisers that are looking for bloggers to write opinions about products. Now the advertisers have a set amount of words to write about their products or services. Affiliate Programs An affiliate is just an personal trying to sell other peoples products or services online. When a person buys a product or services by clicking on the link you get paid for the purchase. It has probably been said by many that linking to affiliates is a super way to make money online and is one of the best marketing tools. There are some people making 6 figures through affiliates and referrals. This article was written using one of the best marketing tools The Instant Article Wizard located at Manuels Best Marketing Tools ( http://manuelwashington.com ) ========================================================== |best marketing tools|best search tools|Manuel Washington|Internet Marketing Consultant| |Google| 11. Best Marketing Tools: Who In The World Is Blogging? I guess to answer this questions is to ask, " Who in the world is not blogging." Now that might be the easiest question to ask. It seems like everyone is blogging at some time or the other. Or at least, it seems that way to me. Why not ? After all it is one of the best marketing tools online. We have business people blogging, politicians are blogging, educators are all blogging, the religious community is certainly blogging and, last but not least, everybody has their own personal blog. The tougher question is, "You tell me who isn't?" What Starts The Blogging? What gets the blogs going is there are subjects that are talked about by more than one person and , therefore, one of them will just go out and blog about it all. They find blogs are the best marketing tools. Blogs that are more about business will be more niche directed in information content . The reason for this is because it is important for them to be more in tune with their merchandise or services and relating to the target group they service. Their content will be talk on how much they know about their company, product, or service. It will usually be getting their consumers to know more about them in the way of announcements or helping their customer base. Who Are The Benefactors Of This Blog Thing? Customers are communicated to by companies through blogs and it gives developers a collaborative space. Readers become closer to the journalist and other media outlets through using blogs. There are things that would not make it into the newspapers or radios without the blog that gives insights and knowledge to different subject matter. Companies want to learn how to use blogs better and are essentially overwhelmed by the control of the social media. The different aspects of the social media are growing from getting traffic and links, to converting traffic the best way. It does not take a person long to figure it out. Just search Google, one of the best search tools. Content Is King If you can write an article and blog it Google will love you everyday you write. But content comes in different ways. For instance, it can be photographs, recipes of all kinds not necessarily food, evaluation of restaurants, or things that can be stored on your computer as a category. Content is generally suppose to be public. A blogger usually hopes that his target will stay in a certain group. It could be his closest family or religious group. But you can count on content, sooner rather than later, being seen by the spiders of the search engines. At that time, as usual, people will see it. Content is what it is all about when you talk about blogging. This article was written using one of the best marketing tools The Instant Article Wizard located at Manuels Best Marketing Tools ( http://manuelwashington.com ) ========================================================== |best marketing tools|best search tools|Manuel Washington|Internet Marketing Consultant| |Google| 12. Best Marketing Tools: Just What Is Blogging? Just What Is Blogging? To put it bluntly it is one of the best marketing tools available today. Google, one of the best search tools, likes it, because it supplies content and content is king. Back in 1993 on the internet, there were websites where new entries were being posted with links. Back during pre-historic days there were blogs believe it or not. Today people are still asking " Blogging, what is that? So along has come Manuel Washington to explain blogging, in a way that you can understand and not have to fret about it ever again. I am not any different than you . I went a long time not realizing just what is blogging. It seemed like everyone was doing it and I was the only one out of touch. Most people in the computer age usually make statements like: "Blogging? Well anyone knows, that is so 2000! " Those people will suggest that blogging has been around since the first of the decade, and everybody has said all they need to say. At the present time, political views are being expressed through blogs and you would think that the world is being changed through the blog machines. If you want to really get a blog going then just show some interest in the blog. You don't even have to make any comments just read the blog. If a person is writing a book they use their blogging to help them, as well as: writing magazines newspapers pursue art photography getting jobs freelance designing starting a software company selling ads and of course more. Blogging is about communication and a great time to interact with the people around you. Comments to the post that you make come about very seldom, but you have to be able to say something if they do. So be sure to always check on your blogging regularly. It definitely can be a great way to say what you are thinking on topics that people consider as news. Just let everyone know about your books, and talk about controversial topics or whatever. Getting Started Writing Just use the information that is in this article and begin writing. You will never write blogs without getting started at some point. That is the most important thing you can do. When you get the blog finished just submit it to blog directories. There are lots of those free so submit to as many as you can. Where do you find these directories. Put " blog directories" into Google or some other search engine and build from there. Gaining Blogging Experience Don't blog and then stop. Do it everyday. Everytime you blog you will become a very good writer with more and more confidence. Your personal thoughts will bring a group of 100 or 30 or 2 people showing up in records talking about your thoughts. Blogging can be a hobby for you, or you can make a living at it. And of course, you can also become so involved doing it that it becomes an obsession. Writing articles in blogs can be one of the best marketing tools in getting your keywords established and spidered by the Google search engines as well. This article was written using one of the best marketing tools The Instant Article Wizard located at Manuels Best Marketing Tools ( http://manuelwashington.com ) ========================================================== |best marketing tools|best search tools|Manuel Washington|Internet Marketing Consultant| |Google| 13. Best Marketing Tools: Is Breakfast That Important For You? Best Marketing Tools: Is Breakfast That Important For You? I
am sure you have heard individuals say that breakfast is
very important for you important meal of the day. After all
it is the truth and
nothing but the truth. Everyone At least they were sure to wake up
every morning to a hearty
breakfast to get them
Now I have used as always another one of my best marketing tools The Instant Article Wizard to write this article. It can be found at Manuels Best Marketing Tools at http://manuelwashington.com 14. Best Search Tools: Search Engine List Best Search Tools: Search Engine List If your interested in a topic and want to find it on the internet it would be best if you used one of the best search tools.Now it is important to remember that the best search tools have different reason to use them.They are categorized by different topics such as ready reference, business, search resources,humanities, statistics, science, government and more.The best search tools can be described as the writers lifeblood.And of course we all know and hear about how Google is way above the other search engines in quality. However, Webcrawler might be more often available and even though it's data base is much smaller,it is very easy to use, therefore, people sometimes pick it first.Now InfoSeek which is one of the newest,has been looked at closely and is ranked up there near top. They have assigned categories by the sites author and the subject tree administrator. Keyword searched indexes are found in most of the subject catalogs. But let me point out that traffic on the internet is going up. In the last 6 months Google's traffic is up considerable, almost 8%. Firms that are a part of SEO realize that writing copy that is optimized and using meta tags and not thinking about the link popularity is compared to making a car but never filling it up with any gas.When a site has been search engine optimized, and the inbound links are not there, I can assure you that most search engines won't categorize it. SEO should only be done by a person that has expertise on the way that search engines operate.They must be qualified consultants. 15. The Floundering Business Killer Oh, do I get mad at the young
whipper- snappers on
MySpace , YouTube , FaceBook and also all the community
organizations
suggesting to people they are successful,
ultra rich and can instruct you how to gain
the same success
by teaming up with them in their particular organization. I grow
increasingly
skeptical of all the email spam that I receive by the tens of thousands
each
day talking about the newest and greatest pre-launch business to ever
hit
Google in the last decade.
I am tired floundering all over the
internet going
from one business opt to the next. I refuse to go to anymore phone
sessions.
They are trying to excite me to get busy working to make thousands and
thousands of dollars. I want a
business that will at least pay me per hour appropriately for the work
that I
do. I want a real business. I don’t care to be a millionaire,
I just want to
live comfortably and provide for my family. I have been looking at a business
where I don’t have
to buy my own leads. I have always wondered why a company does not
believe in
their product or services enough that they can get the leads for you.
Maybe
they don’t really believe in me as much as I would like to
believe in them. I
have spent thousands of dollars buying leads of every kind and getting
nothing
but people that did not even know they were requesting information.
Also after
buying the leads I find out they have been contacted by 10 other people
before
me pitching to them the same business or product. Stories about the
hard luck,
jobs, health, lack of income, and many other things I am tired of
hearing. Lead brokers and lead sellers I
have come to dislike
immensely. In my
gathering up
information on these individuals I have found that all they have is
information
and nothing else. I have stopped floundering all over the internet and
have
locked in on a group of committed and dedicated people that are true
team
members building a steady serious work from home business. These are
individuals that are very professional. They will tell a person about
their
business because they have something they can offer that is beneficial.
I hate
it when a person will tell about their business as the one that is
going to
make history and is in pre-launch. These people I have now grouped up
with are
sincere about working for a financially secure future and it fits my
needs very
well. They also use some of the best marketing tools. I
know you are
like me and are looking for the one business that uses good business
planning.
The business model has probably missed you as well and you have been
floundering, struggling, and straining daily. This article has been marketed
using the SpiderWeb
marketing system at http://thespiderwebsystem.com/manuelwashington. | best search tools| best marketing
tools| Manuel
Washington| Internet Marketer| SpiderWeb System Owner | 4796195964 |
Google | 16. Best Marketng Tools: Monitoring Search Engine Ranking When you have started your search engine campaign, and have completed everything that you needed to do to increase your position,your site will see a higher ranking.What you need to watch for is the time that rise in your position reaches it's top. This is the time that your search engine campaign starts the another stage. Let's call it the second stage.This stage is about checking it and protecting it. In the second stage,don't worry about the short term changes in your rankings. This is like the rising and falling of your stocks in a portfolio. This is just part of the over-all process. But be prepared to do something when you recognize a long-term change. This is the time to act immediately. This article has been marketed using the SpiderWeb marketing system at http://thespiderwebsystem.com/manuelwashington. |best search tools| best marketing tools| Manuel Washington| Internet Marketer|SpiderWeb System Owner| 4796195964| Google| 17. Best Search Tools:Monitoring Search Engine Postions If an individual is searching for products or services on the internet, the first place they will go is the search engines. Therefore, the place your site is ranked is very important to you.When your site is ranked low in the list, then the consumers chance of locating you decreases substantially. When you have a high search engine rank,it is important to keep that high ranking because you have put so much effort into accomplishing the results. Therefore you need to have a strategy to see where your search engines rank of your site is. Every marketing campaign is very important to your success.The search engine ranking is like your portfolio online. A simple question is would you allow your stock portolio be dominated by chance and the fluctuations of the market. Probably you would keep a close look on your stocks so you could purchase and sell as the time is right. Therefore you must look at your search engine ranking in the same way. This article has been marketed using the SpiderWeb marketing system at http://thespiderwebsystem.com/use your username here. |best search tools| best marketing tools| Manuel Washington| Internet Marketer|SpiderWeb System Owner| 18. Best Marketing Tools: Choosing an eBook Compiler What is an eBook compiler? You've written and revised your ebook, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your ebook. What you need to make an ebook is software called an ebook Compiler. There are many different compilers to chose from, but first, you need to know exactly what an ebook Compiler does. Here is the simple explanation: An ebook compiler is a software program that converts either text pages or HTML text into a single executable file or an ebook. If you or someone you hired has created a file with graphics in HTML, you will need an HTML ebook Compiler. This type of compiler requires a working knowledge of the HTML tag language. You can also use software to do this for you, such as Microsoft FrontPage or Macromedia Dreamweaver. How do you choose an eBook Compiler? There are a large number of ebook Compilers available on the market, all with glowing sales copy and tekkie language. It can get very confusing and overwhelming very fast without some simple guidelines to help you figure out which compiler is right for you. Choosing an ebook Compiler depends on a number of factors: 1. How did you create your pages? Did you use HTML or PDF format? There are many more compilers available for HTML, but you can find some very good compilers that will covert your PDF files into an ebook. 2. Consider how easy the program is to use and the thoroughness of the software's instruction manual. It is absolutely necessary that the compiler you buy have an instructional manual, documentation, or online "wizards." If it doesn't, your chances of figuring out how to correctly use the program are compromised, and the time required doing so is going to be significant. Many manufacturers of compilers offer a free trial version so you can play around with it and see if it suits your needs. Download the trial version and ascertain that it actually does what it claims to do. 3. Security features. If you plan to sell your ebook, check out the security features of the compiler software carefully. Security features should include: prevention of the reader from modifying text, access only to the pages you assign or by entering a password, different ways of generating passwords such as secure passwords, user-friendly, and open passwords. 4. Supported scripting. Find out what scripts the software supports. Scripting allows you to create special effects, customize menus, and create and modify other user interactivity. Choose a compiler that permits you to include graphics, search windows, hyperlinks, forms, surveys, etc. 5. Pricing. This is a factor that is not always easy to gauge. The highest priced compilers are not automatically your best choice. Choose your compiler based on the necessary requirements for your Ebook. That means you need to know exactly how you plan to use your Ebook and what functions you require. Let's look at some of these factors in more detail. First of all, make sure you have the correct browser to run the compiler. The majority of HTML compilers use Microsoft Internet Explorer or Netscape. Check out the version that the compiler supports. Compilers that require a browser will not run on a computer that does not have the required browser installed. However, there are ebook HTML compilers that don't require you to have any browser installed on your computer. These compilers run on any Windows system. If you choose a compiler that requires a browser, check to ascertain that the browser is installed correctly and that it is properly configured to the specifications of the compiler. Check to see if certain functions are turned off or on, and make any adjustments according to the compiler instructions. Security is an essential element of any compiler, regardless of whether you plan to sell or give away your ebook. One of the main reasons for using a compiler is to prevent the reader from modifying the contents. A secure compiler allows access only to the pages you want the user to access unless they enter a correct password. To find out how secure an ebook HTML compiler is, open an ebook on it. While it is open, check the temporary directory of your computer. This can usually be accessed by typing in C:\Windows\temp. If you see a bunch of files when your ebook is open or running, it means that your computer is decompressing the secure data from your ebook before showing the ebook to the viewer. This method is not secure! It means that anyone with the knowledge of how to access these temporary files can steal the secure data and then they can fiddle with your ebook to their evil heart's desire. Remember, one of the main purposes of buying and using an HTML compiler is to protect your property. Next, let's discuss passwords. When trying to choose an ebook Compiler, check out the type of passwords that the compiler supports. Almost all compilers offer some kind of password protection that insures that the user can only access the contents they have purchased from you. However, the best compilers offer varied ways to generate different types of passwords. Choose a compiler that gives you the options of secure, user-friendly, and open password generation. Another important factor when it comes to passwords is how the compiler generates them. A compiler that has internal password protection generation built into the software is more secure than compilers that link to live Internet password control systems. Find out if the compiler generates passwords online. If it has this option, it allows you to choose any payment processing system you want or to do the payment processing yourself. Next, look into the size of ebook the compiler supports. The best compilers can create ebooks up to 2 GB in size without decompressing the HTML pages or images to your hard disk. Usually, ebooks that are 2 GB in size can easily support 6 GB of compressed data. The catch here is that only text files will generally be compressible. You do not want a compiler that decompresses this amount of data when the user attempts to open your ebook. This would mean that anyone who purchases your ebook will have to wait for all the data to decompress before they can access your ebook right after downloading it. So look for compilers that only decompress temporarily files that are NOT HTML to the local hardisk. Non-HTML files include Flash, Word, and Acrobat files. This type of compiler is more secure and certainly faster. Make sure the compiler you choose is compatible with your system software. Check out what version of Windows it requires, and make sure you have that version before buying your compiler. Support issues are extremely important. Choose a compiler that includes an installation program. This program allows your user to choose a number of different places on their computer to install the ebook, to place a shortcut on their desktop, and to add the ebook, if they choose, to the Start Programs menu. You also want excellent and accessible vendor support. Make sure you can access quick technical support! At three o'clock in the morning, this factor will be VERY important. Also, check to see the terms of free technical support offered. Unlimited technical support is obviously the best option. Check to see if the company that puts out the compiler software offers a service level agreement. This agreement is to assure you of their quality response to your questions or problems. A good thing to consider is how long the compiler has been on the market. Usually, the version number will give you an idea. The longer the program is on the market, the higher the version number, the more bugs have been worked out. When choosing an ebook compiler, do not be swayed by incredible promises and dazzling sales copy. Do your homework first, and then consider all the above issues and factors before choosing an ebook compiler. |Best Marketing Tools|best search tools|search marketing tools| best marketing plans|best sales tool|Manuel Washington internet marketing consultant|http://manuelwashington.com| 479 619 5964| Google.com| 19. Best Marketing Tools: How to Price Your eBook You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don't you think the people who bought it for $39.99 are going to be Angry? Choosing the right price for your ebook is one of the most critical parts of the marketing process. The first rule of pricing ebooks is to never underprice. Determine the highest price your audience can afford, and then if you find your book isn?t selling, you can always reduce the price. Before you take that step, make sure you are promoting your book like crazy on the Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of the factors that people use in judging the value of your ebook ? before they buy it. So always start with the highest price, and then launch a mega-marketing campaign. Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, the value of an ebook is as confusing as the understanding of what digital actually is to the average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world. Let's look at the difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to the next generation. It is priced on factors such as paper stock, design and production costs, and marketing.But the fact that unites ebooks and print books is that they are composed of ideas. It is the ideas in these books that have the ability to change, or possibly transform, people's lives. What do you think an idea is worth when evaluated against the cost of paper and ink? It is the IDEAS that are valuable! That is how you determine the cost of your ebook. What should I charge for my ideas? There are all different formulas and methods for determining the correct price for your ebook. Let's begin with honing in on your ultimate goals. Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing the credibility of your reputation. If this is your main goal, you should aim to keep your price on the low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and the number of books you sell. This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as the first ebook they buy is of exceptional quality and beneficial to the customer. However, if your book contains valuable ? and more importantly NEW information, references, or techniques ? then you should aim to price it on the high end. After you figure out your goal, you must figure out what your audience's need is for your ebook. For example, does your book solve a particular problem? If it does, and solves it in a way that hasn't been written about in one hundred other ebooks, you will be able to achieve high sales at a high price. If your book solves a problem or answers questions in a new and unique way, you should price your book as high as you can go. You will achieve larger profits this way, but bring in fewer customers. Just make sure the question or problem that your book solves is one that is important and relevant to the majority of your market audience. If your ideas are not common knowledge, or you are presenting a brand new technique, you will be able to sell books at a high price. Just be prepared for your competition to undercut you on price as soon as they hear about your book. Keep in mind that the above pricing strategy is temporary. Eventually, you will cease to sell books at this high price. So figure out in advance how long you plan to offer your ebook at this high price, and when that time is up, change your pricing strategy. If you want to see large profits over customer draw, aim for an audience that is looking for easy solutions to their problems at a low price. If your book is aimed at solving one particular problem rather than general advice, then you can charge more. Start at the highest price the market will bear to bring in the largest profits, and plan to discount the book a number of times throughout the year. Marketing Strategies The key that unlocks the sales potential of your ebook is to find a single sentence that becomes your selling handle. This sentence states what question or problem your book answers and the benefits your ebook can provide. Then be sure to use that sentence in every piece of sales and promotional material, and every time anyone asks you about your ebook. Besides promoting your books assiduously online, there are several other strategies that can help you sell more books. One is to give something away for free with your book, such as a valuable bonus item. Or bundle several ebooks under one price, which lowers the price for each ebook if they were sold separately. An effective technique for figuring out a price is to send out a survey to your current customers. If these customers have already bought an ebook from you, ask for their opinion in terms of price. Do this by creating a sales page for the new book, but don't include a price on that page. Instead, add a number of links to survey questions that ask pointed questions to aid you in assigning a price to your ebook. Another strategy is to test out prices by creating a number of duplicate sales pages with different prices on each page. Make sure your sales copy is exactly the same on every page, and includes your selling-handle sentence. Then figure out for each page the conversion ratio between visitors to your site and sales of your book. This will tell you what your optimum price is. Ultimately, if you've written a book that solves a problem or presents a new technique, your book will bring in both traffic and profits. So be sure to write that selling-handle sentence that sums up what problem your book solves and what the benefits of your book will be to the customers who purchase it. And then watch your market come to you! |Best Marketing Tools|best search tools|search marketing tools| best marketing plans|best sales tool|Manuel Washington internet marketing consultant|http://manuelwashington.com| 479 619 5964| Google.com| 20. Best Marketing Tools: Ebooks Are Promotional Powerhouses Ebooks are Promotional Powerhouses =================================================== Ebooks are part of the new frontier of cyberspace. One of the best marketing tools today. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your ebook to increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly. The publishing industry, I hope, does not intend to forever banish the printed word to the dustbin of history. Books in print have their own special qualities and merits, and the world would be diminished by their disappearance. Having said that, let's look at what makes ebooks so important and so unique. Ebooks have certain abilities and qualities that other mediums do not possess. For example, ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. You just need a great concept, the ability to write it or to hire a writer, and the right software. Additionally, ebooks are easily and rapidly distributed online which makes it one of the best marketing tools.They are also easily updated; they do not require a second print run. All you need is to go into your original creation and modify the text or graphics. Because of this flexibility, ebooks can change and grow as fast as you can type. Ebooks are also immediately obtainable. You don't have to go to a bookstore or search through endless titles at an online bookstore. All you have to do is download it from a website, and presto! It's on your computer, ready to be read. Ebooks are interactive. This is one of the most unique and specific qualities that ebooks offer. You can add surveys that need to be filled out, order forms for customers to purchase your products or goods, sound and video that draw your reader into the virtual world of your ebook, even direct links to relevant sites that will expand your ebook outward. The potential is virtually limitless. Ebooks have a particular kind of permanence that other mediums do not possess. Television shows and radio shows air once, and then may rerun a few times. Ebooks remain on your computer for as long as your choose, and they can be read and reread whenever you choose to. They can even be printed out and stored on the shelves of your traditional home library. Another wonderful quality is that ebooks have no barriers in terms of publishing. You don't need to go through the endless process of submitting your manuscript over and over again, and then once you land an agent, having the agent submit your manuscript over and over again. Nor do you have to shell out thousands of dollars for printing a self-published book. All ebooks require is a writer and appropriate software. Figure out your market, write your book, post it on your website, and with the right business savvy, your audience will come to you. Finally, you have creative control over your ebook. You don?t have to compromise with an editor or the publishing trends of the time. You don't have to haggle with a designer or wait for copyedited galleys to arrive by snail mail. You are in complete control of the design and the text. How to Use ebooks for Marketing and Promotion There are innumerable ways to use ebooks to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling out a survey. Put your ebook on a disc, and you will have an innovative brochure. Blow your competition away by inserting the disc into your sales packages. The most effective marketing products are those that are unique. Copyright your ebook, and immediately, you have a powerful tool that you, and you alone, can offer to the public. People will have to visit your site to acquire your ebook, which increases the flow of quality traffic and the potential of sales and affiliate contacts. Make sure that you keep your ebook current. Update it frequently as the market and trends change. Add new advice and techniques to show your prospects how your goods or services can enrich their lives. By constantly keeping abreast of new trends and techniques, you can continue to see profits from your ebook for years after your original creation. Another phenomenal advantage of ebooks is that you can test their marketing potential without putting out hardly any cash at all. You can even produce an ebook one copy at a time, each time you receive an order, eliminating the need for storage and inventory. By this method, you can gauge the saleablity of your ebook, and make adjustments as necessary until the orders start pouring in. Ebooks allow you to learn about your market and customer habits and motivation over a period of time, without risking your precious financial resources. They also provide you with an invaluable way to gather marketing information, which you can use in many different facets of your business. Use your ebook to discover what the specific goals and problems are in your specific industry. Then figure out how to solve these problems, and publish an ebook with this invaluable information. This will increase the value of your business, upgrade your reputation, and get you known as an expert in your field. You can extend the value of single ebook by breaking the book down into chapters for a serial course, into special reports available on your website, or into audio or visual tapes. Ebooks can be broken down into several different promotional materials by excepting some of the articles and using them to promote your product. You can include a catalog in your ebook to promote all the products or services you sell. You can include a thank-you note for reading your book and an invitation to download a trial version of your product. Or you can include a form for your audience to contact you for further information or with questions, thereby building your business relationships and your mailing list. Using ebooks in this manner helps to cut the cost of individually producing separate promotional materials. You can use a single ebook to entice new prospects and to sell new products to your current customers. No other medium has this kind of flexibility and ability for expansion. Think of your ebook like a spider spinning a beautiful and intricate web. Now go and create that web, and see how many customers and prospects you can catch! |Best Marketing Tools|best search tools|search marketing tools| best marketing plans|best sales tool|Manuel Washington internet marketing consultant|http://manuelwashington.com| 479 619 5964| Google.com| 21. Best Marketing Tools: Why Write An Ebook It's not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed. The fact is that this is the perfect time to write an ebook. An ebook is one of the best marketing tools online. What the publishing industry needs are people who can tap into the world as it is today - innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in a new way. Ebooks are a new and powerful tool for original thinkers with fresh ideas to disseminate information to the millions of people who are struggling to figure out how to do a plethora of different things. Let's say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, "Why? Why should I go through all the trouble of writing my ebook when it's so impossible to get anything published these days? Well, let me assure you that publishing an ebook is entirely different than publishing a book in print. Let's look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards! Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that "you've got what it takes," your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of information. Perhaps, in desperation, you've checked out self-publishing and found out just how expensive a venture it can be. Most "vanity presses" require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses' minimal run starts at 1,000 to 2,000 copies. And that's just for the printing and binding. Add in distribution, shipping, and promotional costs and - well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk. Let's say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service. For example, let's say that you've spent the last twenty-five years growing and training bonsai trees, and now you're ready to share your knowledge and experience. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts. Ebooks will not only promote your business - they will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full story. Perhaps your goals are more finely tuned in terms of the ebook scene. You may want to build a whole business around writing and publishing ebooks. Essentially, you want to start an e-business. You are thinking of setting up a website to promote and market your ebooks. Maybe you're even thinking of producing an ezine. One of the most prevalent reasons people read ebooks is to find information about how to turn their Internet businesses into a profit-making machine. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace world we now live in. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written. You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here? Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what's out there already, and try to find a void that your ebook might fill. What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery? You don't have to have three masters degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills - quickly. The possibilities are endless. After you've writtten your ebook Getting your ebook out is going to be your focus once you've finished writing it, just as it is with print books. People will hesitate to buy any book from an author they've never heard of. Wouldn't you? The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known. Almost every single famous ebook author has started out this way. Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product. When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks. That's why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time. best marketing tools at http://manuelwashington.com |Best Marketing Tools|best search tools|search marketing tools| best marketing plans|best sales tool|Manuel Washington internet marketing consultant|http://manuelwashington.com| 479 619 5964| Google.com|
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